SINOLINK SECURITIES·2025-05-12 15:02Investment Rating - The report indicates a positive outlook for the new tobacco products industry, with a focus on the growth potential of smokeless tobacco and nicotine pouch segments [8]. Core Insights - The global market for new tobacco products is projected to reach $86.96 billion in 2024, reflecting a year-on-year growth of 13.1%, with significant contributions from smokeless tobacco, vaping, heated tobacco, and oral nicotine products [2][17]. - The report highlights the strong performance of smokeless tobacco and nicotine pouch products, with the latter expected to grow by 51.0% year-on-year in 2024 [2][3]. - The market dynamics are shifting, with North America, Western Europe, and Asia-Pacific regions showing robust growth, particularly in the U.S., which remains the largest market for new tobacco products [23][24]. Summary by Sections 1. Global Market Overview - The new tobacco products market is expanding steadily, with a compound annual growth rate (CAGR) of 16.8% from 2017 to 2024 [17]. - By 2025, the market is expected to continue its growth trajectory, with projections indicating increases across all product categories [2][17]. 2. Nicotine Pouches - The global nicotine pouch market is experiencing rapid growth, with a projected market size of 21.2 billion pouches in 2024, marking a 37% increase year-on-year [3]. - Major tobacco companies dominate this segment, with significant market shares held by PMI, BAT, and Altria [3]. 3. Philip Morris International (PMI) - PMI's revenue from new tobacco products is expected to reach $14.66 billion in 2024, a 17.0% increase, with heated tobacco product shipments growing by 11.5% [4]. - The number of PMI's new tobacco users has reached 32.2 million, with a 72.0% replacement rate of traditional cigarette consumers [4]. 4. British American Tobacco (BAT) - BAT is accelerating its "smokeless strategy," with its modern oral tobacco segment showing a 47% revenue increase [5]. - The launch of the Glo Hilo product is anticipated to disrupt the current heated tobacco market dynamics [5]. 5. Altria - Altria's NJOY brand has shown significant growth, with a 15.3% increase in sales volume in 2024 [6]. - The on! brand also experienced a 40.2% increase in sales, indicating a strong performance in the oral nicotine segment [6]. 6. Imperial Brands - Imperial Brands reported a 24.2% revenue increase in its new tobacco segment, driven by strong performance in Europe [6]. - The company is actively launching new products to cater to changing consumer preferences [6]. 7. Japan Tobacco - Japan Tobacco's new tobacco revenue is projected to reach 989 billion yen in 2024, reflecting a 21.1% increase [7]. - The Ploom brand is expanding its presence in emerging markets, contributing to overall sales growth [7]. 8. Investment Recommendations - The report recommends focusing on companies like Smoore International, which is well-positioned to benefit from the expanding vaping market and partnerships with major players like BAT and NJOY [8].