Investment Rating - The report initiates coverage with a "Buy" rating for the company [5]. Core Insights - The company has transitioned from being a virtual goods agent for telecom operators to a builder of cloud terminal platforms, with a projected revenue CAGR of 32% from 2020 to 2024, and a 45% revenue growth in Q1 2025 [1][2]. - The digital goods operation serves as a stable cash flow business, while the cloud terminal and IoT operations are expected to drive rapid growth in the second and third curves of the business [3][4]. Summary by Sections Company Overview - The company, established in 2012, has expanded its business from digital goods operations to IoT traffic operations and AI + computing operations, becoming a core technology service provider for Huawei Cloud [10][12]. - Digital goods services account for over 80% of revenue, with IoT and cloud terminal operations poised for significant growth [12][38]. Digital Goods Operations - The company integrates various digital goods and fragmented channel resources, establishing stable partnerships with telecom operators and video service providers [1][25]. - The business model is highly replicable across regions and customer segments, with a focus on online and rights-based services [47][30]. Cloud Terminal Operations - The company collaborates with Huawei and China Mobile to develop cloud phones, enhancing user experience through cloud-based computing [2][48]. - The cloud phone user base is rapidly growing, with a target of over 100 million users in three years, leading to increased revenue from shared income [2][56]. IoT Scene Operations - The company has developed IoT traffic operations and solutions, targeting various sectors with a focus on traffic operation as the core business model [3][73]. - It has established partnerships with over 500 industry clients, leveraging its technology to provide comprehensive IoT solutions [73][84]. Financial Forecast and Investment Recommendations - The company is expected to achieve net profits of 134 million, 193 million, 280 million, and 406 million yuan from 2024 to 2027, with corresponding PE ratios of 68x, 47x, 32x, and 22x [4][3]. - The report emphasizes the potential for rapid development in the second and third business curves, recommending investment based on strong growth prospects [3][4].
蜂助手（031382.SZ）深度报告：从运营商虚拟商品代理，到云终端基座构建者