China Post Securities·2025-05-14 07:30Investment Rating - The report gives a "Buy" rating for the company, marking its first coverage [2][13]. Core Insights - The company reported impressive performance with a revenue of 13.038 billion yuan in 2024, a year-on-year increase of 106.92%, and a net profit of 3.125 billion yuan, up 188.8% [4][5]. - In Q1 2025, the company achieved a revenue growth of 165-170%, with domestic revenue increasing by 95-100% and overseas revenue soaring by 475-480% [10]. - The company is undergoing a global organizational restructuring to enhance operational efficiency and support its globalization strategy [10][11]. Company Overview - The latest closing price is HKD 192.80, with a total market capitalization of HKD 2,589.19 billion [3]. - The company has a total share capital of 1.343 billion shares and a debt-to-asset ratio of 26.80% [3]. Financial Performance - The company has shown strong growth in its IP portfolio, with 13 IPs generating over 100 million yuan in revenue by the end of 2024, including the new IP "THE MONSTERS" which generated 3.04 billion yuan, a 726.6% increase year-on-year [6]. - The plush toy category became a top-selling product, achieving sales of 2.83 billion yuan in 2024, with its sales proportion rising from 3.2% to 21.7% [6]. - The company’s revenue from overseas markets reached 5.07 billion yuan in 2024, a 375.2% increase, with Southeast Asia becoming its second-largest market [7][9]. Future Outlook - The company plans to open 100 new stores overseas in 2025, aiming for overseas revenue to exceed 50% of total revenue, with North America expected to match the sales volume of the Chinese market in 2020 [11][12]. - The company anticipates a revenue growth rate of 78%, 51%, and 39% for the years 2025 to 2027, with net profit growth rates of 80%, 59%, and 46% respectively [13].