三六零（601360）：跟踪报告：纳米AI搜索表现亮眼，AI与安全双擎驱动未来成长

Investment Rating - The report maintains a rating of "Accumulate" for the company [6]. Core Views - The company's "Nano AI Search" has shown strong performance, ranking sixth globally and second domestically in the latest AI product rankings, indicating a positive outlook for its internet commercialization business driven by AI upgrades [2][3]. - Despite a decline in revenue for 2024, the company is expected to benefit from AI-driven upgrades in its internet advertising and commercial business, with a projected return to profitability by 2027 [4][5]. Summary by Sections Financial Performance - In 2024, the company achieved revenue of 7.948 billion yuan, a decrease of 12.33% year-on-year, and a net loss attributable to shareholders of 1.094 billion yuan, worsening from the previous year [1]. - For Q1 2025, revenue was 1.864 billion yuan, an increase of 8.39% year-on-year, but the net loss attributable to shareholders expanded to 273 million yuan [1]. Business Segments - The internet advertising and services segment generated revenue of 4.166 billion yuan in 2024, down 7.85% year-on-year, while the internet value-added services segment saw revenue growth of 25.51% to 1.379 billion yuan [3]. - The security business reported revenue of 1.287 billion yuan, a decline of 27.06%, and the smart hardware business revenue fell by 35.44% to 1.014 billion yuan [3]. AI Product Development - The company has launched several AI-native products, including "Nano AI Search" and "360AI Office," and has enhanced its self-developed general-purpose large model "360 Smart Brain" [2]. - The "360 Security Model 3.0" was introduced and integrated into all security products, demonstrating the company's commitment to advancing its security offerings [4]. Profitability Forecast - The forecast for net profit attributable to shareholders has been revised downwards for 2025 and 2026 to -0.05 billion yuan and 0.71 billion yuan, respectively, with a new projection of 1.51 billion yuan for 2027 [4][5].