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现房销售制度会如何演进?
HTSC·2025-05-15 04:30

Investment Rating - The report maintains a "Buy" rating for the real estate development and service sectors [6]. Core Insights - The current evolution of the housing sales system in China is expected to progress gradually, with a focus on pilot programs starting in lower-tier cities. The emphasis is on stabilizing the market through incremental policies rather than abrupt changes [4][5]. - The discussions surrounding the housing sales system have shifted from short-term measures aimed at cooling the market to long-term reforms aimed at establishing a new development model for the real estate sector [3][4]. - The report highlights the importance of supportive policies to ensure the successful implementation of the housing sales system, particularly in the context of stabilizing the market [5]. Summary by Sections Housing Sales System Evolution - The housing sales system is being pushed forward with pilot programs, particularly in lower-tier cities, to minimize market disruption [4]. - The focus is on new land sales being tied to immediate housing sales, with existing projects facing stricter pre-sale regulations [2][3]. Market Stability and Policy Support - The report emphasizes the need for additional policies to stabilize the market and support the "stop the decline and stabilize" goal [5]. - It suggests that the real estate sector is currently in a phase where more incremental and supportive measures are necessary to ensure a smooth transition to the new sales system [4][5]. Recommended Companies - The report recommends several companies for investment, including: - A-share developers: Chengdu Investment Holdings, Chengjian Development, Binjiang Group, New Town Holdings, China Merchants Shekou, and Jianfa Co [9][11]. - Hong Kong-listed developers: China Resources Land, China Overseas Development, Greentown China, Jianfa International Group, and Yuexiu Property [9][11]. - Property management companies: China Resources Mixc Life, Greentown Service, China Overseas Property, China Merchants Jinling, Poly Property, and Binjiang Service [9][11]. Financial Performance and Projections - The report provides financial forecasts for the recommended companies, indicating expected earnings per share (EPS) growth and target prices for each [12][13][14]. - For instance, Chengdu Investment Holdings is projected to have an EPS of 0.23 in 2025, with a target price of 6.34 [12]. Conclusion - The report concludes that while the housing sales system is evolving, the focus should remain on stabilizing the market through supportive policies and careful implementation of new regulations [5].