Investment Rating - The report maintains an "Outperform" rating for the company [2] Core Views - The company has shown an improvement in gross margin, reflecting operational quality, and is expected to benefit from a sales recovery leading to performance improvement [8] - The company reported a revenue decline of 16.2% year-on-year for 2024, with a net profit decline of 38.5% [9][10] - The company is focusing on maintaining brand quality and optimizing offline channel structures despite short-term retail pressures [8] Financial Data and Earnings Forecast - Total revenue for 2024 is projected at 2,219 million, with a year-on-year decline of 16.2%, and a net profit of 304 million, down 38.5% [7] - For 2025, the company expects revenue to recover slightly to 2,269 million, with a net profit of 324 million, reflecting a growth of 6.7% [7] - The gross margin is expected to remain stable around 75% for the next few years, with a slight increase projected for 2025 [7][10] - The company’s return on equity (ROE) is forecasted to improve gradually from 8.2% in 2025 to 8.8% in 2027 [7] Brand and Channel Performance - The men's clothing brand outperformed women's clothing in terms of revenue, with the women's brands showing an increase in gross margin [8] - Offline channels have shown better gross margins, with a focus on optimizing store efficiency and user experience [8] - The company has closed several stores across its brands, indicating a strategic adjustment in response to market conditions [8]
地素时尚(603587):毛利率提升反映运营质量,静待销售回暖业绩改善