Shanxi Securities·2025-05-15 11:47Investment Rating - The report rates the home appliance industry as "Leading the Market" with an expected growth exceeding the benchmark index by over 10% [3][40]. Core Insights - The domestic market for white goods is performing better than exports, with optimistic production forecasts for air conditioners from May to July, while refrigerator and washing machine production remains stable. The upcoming summer season is expected to boost air conditioner sales due to trade-in subsidies [3][11]. - The export growth rate for home appliances declined in April, influenced by a competitive overseas market and fluctuating tariff policies between China and the U.S. However, strong growth in emerging markets is alleviating some pressure from North America [3][21]. - Raw material costs are decreasing, which is expected to enhance profitability. Prices for rebar and ethylene are at low levels, and copper prices are stable, reducing cost pressures on the industry [4][27]. - Shipping costs are currently low, which may benefit home appliance companies by lowering transportation expenses. Recent trade talks have led to a temporary suspension of tariffs on Chinese goods, potentially causing fluctuations in shipping prices [4][31]. Summary by Sections White Goods Production - Air conditioner production is optimistic, with May production at 23.3 million units and growth rates of 9.9%, 14.1%, and 14.3% for the following months. Refrigerator production is stabilizing, while washing machine production is in a seasonal downturn [11][14][17]. Home Appliance Exports - In April, the export value of home appliances was $8.65 billion, a year-on-year decline of 2.89%, while the export volume was 385 million units, a 1.2% increase. The decline in value is attributed to intense market competition and pricing strategies [21][24]. Raw Materials - As of May 14, 2025, the LME copper price was $9,649.5 per ton, with rebar at 3,118 yuan per ton and ethylene at $781 per ton, all indicating a favorable cost environment for the industry [27][28]. Shipping Costs - The shipping cost indices for various routes are at low levels, which is beneficial for export-oriented home appliance companies. The recent trade agreement has led to a temporary suspension of tariffs, which may influence shipping dynamics [31][32]. Investment Recommendations - The report suggests four main investment themes: 1. Configuration type focusing on white goods with high dividend yields and limited valuation downside, including companies like Midea Group and Gree Electric. 2. Turning point type targeting small appliances and kitchen appliances expected to recover due to low baselines and stimulus policies. 3. Growth potential in black goods with technological upgrades and competitive advantages for domestic brands. 4. Thematic investments in the humanoid robot supply chain, which may benefit component manufacturers [5][35].