BIEM(002832) Orient Securities·2025-05-16 05:10Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 22.61 CNY based on a 17x PE valuation for 2025 [3][7]. Core Views - The company demonstrated revenue resilience with a projected revenue growth of 13.2% in 2024, despite a decline in net profit by 14.3% [6]. - The company is focusing on brand investment and youth-oriented strategies, including the appointment of a new brand ambassador and the revitalization of the KENT & CURWEN brand [6]. - Inventory turnover days improved, indicating better inventory management, with a decrease of 22 days year-on-year [6]. Financial Summary - Revenue is projected to grow from 3,536 million CNY in 2023 to 5,556 million CNY in 2027, with a CAGR of approximately 11.9% [3][9]. - Operating profit is expected to decline slightly from 1,063 million CNY in 2023 to 1,186 million CNY in 2027, reflecting a more challenging operating environment [3][9]. - Net profit attributable to the parent company is forecasted to decrease from 911 million CNY in 2023 to 981 million CNY in 2027, with a notable drop in 2024 [3][9]. - The company's gross margin is expected to decline from 78.6% in 2023 to 75.3% in 2027, while net margin is projected to decrease from 25.8% to 17.7% over the same period [3][9]. Channel Performance - In 2024, the company's revenue from online, direct, and franchise channels is expected to grow by 35%, 7%, and 24% respectively [6]. - The company opened 37 new direct stores and 2 franchise stores, indicating a commitment to expanding its physical presence [6]. Management Changes - The company appointed a new general manager, who is expected to drive the youth-oriented strategy and enhance brand positioning [6].