BIEM(002832) Orient Securities·2025-05-16 05:45Investment Rating - The report maintains a "Buy" rating for the company [3][7]. Core Views - The company has shown resilience in revenue despite overall pressure on discretionary consumption, with a projected revenue growth of 13.2% in 2024 [6]. - The company is increasing brand investments to drive long-term growth, including a youth-oriented strategy and the revitalization of the KENT & CURWEN brand [6]. - The company’s inventory turnover days have improved, indicating better inventory management [6]. Financial Forecasts - The adjusted earnings per share (EPS) forecasts for 2025-2027 are 1.33, 1.51, and 1.72 yuan respectively, with a target price of 22.61 yuan based on a 17x PE ratio for 2025 [3][7]. - Revenue projections for 2023A to 2027E are as follows: 3,536 million, 4,004 million, 4,427 million, 4,965 million, and 5,556 million yuan, reflecting growth rates of 22.6%, 13.2%, 10.5%, 12.2%, and 11.9% respectively [3][9]. - The company’s gross margin is expected to decline slightly from 78.6% in 2023A to 75.3% in 2027E, while net profit margin is projected to decrease from 25.8% to 17.7% over the same period [3][9]. Revenue Breakdown - In 2024, the company’s revenue from online, direct, and franchise channels is expected to grow by 35%, 7%, and 24% respectively [6]. - The company plans to open new stores for the KENT & CURWEN brand in key locations, aiming to establish it as a second growth driver [6]. Management Changes - The company has appointed a new general manager, who is expected to contribute to the implementation of the youth-oriented strategy [6].