网易（NTES）：网易来之不易的胜利

Investment Rating - 12-month rating: Buy [5] - 12-month price target: US$152.00, up from US$133.00 [5][10] Core Insights - NetEase reported a strong Q1 2025 with significant bottom line beats, driven by mobile and PC game revenue growth [2][4] - PC game revenue grew 85% YoY, primarily due to the successful launch of Marvel Rivals and strong performance from existing titles [3] - Mobile game revenue decline narrowed to 4% YoY, with expectations for further improvement [3] - Management indicated a more prudent marketing strategy, resulting in lower selling and marketing expenses [3] - Despite a strong Q1, the company may enter a quieter period until the next major title launch [4] Financial Performance - Q1 2025 total revenues: Rmb28,829 million, a 7.4% YoY growth [11] - Net income (GAAP) for Q1 2025: Rmb10,301 million, a 35.6% increase YoY [11] - Gross margin improved to 64.1% in Q1 2025, up from 60.7% [11] - Expected revenues for FY 2025: Rmb113,876 million, with net earnings projected at Rmb40,226 million [8][11] Valuation Metrics - Current trading at 14x 2025E PE, below the 5-year mean of 15x [4] - DCF derived price target reflects a reasonable valuation compared to global gaming companies averaging 31x 2025 PE [4][10] - Forecast stock return of 27.6%, with a price appreciation of 25.1% and a dividend yield of 2.5% [13] Game Pipeline and Future Outlook - New game pipeline for 2025 includes MARVEL Mystic Mayhem and Destiny: Rising, with limited expectations [3] - Anticipated PC game growth of 46% in 2025, contingent on user engagement and updates for Marvel Rivals [3] - Management maintains a conservative outlook on sustaining current low marketing expenses in the near term [3]