TENCENT(00700) 国泰海通证券·2025-05-16 11:16Investment Rating - The report assigns an "Accumulate" rating for Tencent Holdings [1] Core Views - The report highlights that Tencent's revenue and profit exceeded expectations, driven by the upgrade of its e-commerce division and the impact of AI on effective advertising and evergreen games, reinforcing capital expenditures [3] Financial Summary - For FY25Q1, Tencent achieved revenue of 180 billion RMB, a year-on-year increase of 12.9%, surpassing market expectations of 175.7 billion RMB. Adjusted net profit reached 61.3 billion RMB, up 22.0% year-on-year, also exceeding the market forecast of 59.7 billion RMB. The gross margin was 55.8%, reflecting a year-on-year increase of 3.2 percentage points [7][10] - The financial outlook for 2025E projects revenue of 725.3 billion RMB, with adjusted net profit expected to be 249.0 billion RMB, reflecting a slight upward revision from previous estimates [7] Business Segments Performance - Value-added services revenue reached 92.1 billion RMB in FY25Q1, a year-on-year increase of 17.2%, with gaming revenue at 59.5 billion RMB, up 24% year-on-year. Domestic and international gaming revenues were 42.9 billion RMB and 16.6 billion RMB, respectively, showing increases of 24% and 22% [7][30] - Marketing services generated 31.9 billion RMB in revenue, a year-on-year growth of 20.2%, driven by enhanced commercialization capabilities of platforms like Video Number and WeChat Search [7][32] - Financial technology and enterprise services revenue grew by 5% year-on-year, reaching 54.9 billion RMB [7][38] Strategic Insights - The report emphasizes that Tencent, as the largest social traffic entry point, is expected to leverage AI to reconstruct platform value. The integration of AI technology is anticipated to enhance the overall growth quality and sustainability of the business [7][39]