KINGCLEAN(603355) Huachuang Securities·2025-05-17 15:03Investment Rating - The report maintains a "Recommendation" rating for the company, with a target price set at 26.5 yuan [2][8]. Core Insights - The company reported a revenue of 2.39 billion yuan for Q1 2025, reflecting a year-on-year increase of 3.2%. However, the net profit attributable to shareholders decreased by 16.2% year-on-year to 230 million yuan, indicating pressure on profitability [2][8]. - The decline in profitability is attributed to a faster growth rate in lower-margin export sales compared to domestic sales, which negatively impacted the overall gross margin, recorded at 23.4%, down 2.5 percentage points year-on-year [2][8]. - The company is actively expanding its overseas production capacity, with its Vietnam factory already in mass production and the Thailand factory expected to start production in Q2 2025. This expansion is aimed at mitigating potential tariff risks [2][8]. - The company is focusing on optimizing its business and product structure by phasing out unprofitable brands and product lines while enhancing its high-end brand image [2][8]. Financial Summary - For the fiscal years 2024 to 2027, the company is projected to achieve total revenue growth rates of 11.1%, 10.4%, 8.0%, and 6.8%, respectively [4][9]. - The net profit attributable to shareholders is expected to grow at rates of 10.2%, 1.9%, 10.0%, and 9.2% over the same period [4][9]. - The earnings per share (EPS) forecast for 2025, 2026, and 2027 are 2.19 yuan, 2.41 yuan, and 2.63 yuan, respectively, with corresponding price-to-earnings (P/E) ratios of 10, 9, and 9 [4][9].