Investment Rating - The investment rating for the company is "Buy" (maintained) [6] Core Views - The company reported a revenue of HKD 16.903 billion for the fiscal year 24/25, a decrease of 8.2% year-on-year, with a net profit attributable to shareholders of HKD 2.063 billion, down 10.41% year-on-year. However, excluding certain impairments, the adjusted net profit was HKD 2.35 billion, reflecting a growth of 1.3% due to effective cost control measures [1][11] Summary by Sections Domestic Sales - Revenue from the Chinese market was HKD 10.236 billion, a decline of 16.94% year-on-year, with a gross margin of 40.4%. The decline was attributed to construction pressures and weak terminal demand. Offline store revenue decreased by 16.56% to HKD 6.799 billion, while online sales fell by 16.33% to HKD 2.193 billion, although the latter showed signs of recovery in the second half of the fiscal year [2] International Sales - North American revenue increased by 3.17% to HKD 4.420 billion, with a gross margin improvement of 4.4 percentage points to 41.5%. European and other overseas markets saw a revenue increase of 22.90% to HKD 1.469 billion, driven by enhanced market promotion and expanded sales channels [3] Product Categories - Sofa and related products generated HKD 11.743 billion in revenue, down 7.24% year-on-year, with total sales volume of 1.885 million sets. Domestic sofa revenue decreased by 15.4%, while export sales volume increased by 13.04%, particularly in North America and Europe [4] Financial Metrics - The gross margin improved to 40.5%, up 1.1 percentage points year-on-year, primarily due to a decrease in raw material costs. The company effectively reduced its expense ratio to 23.51%, with a notable decrease in management expenses [5][10] Earnings Forecast and Valuation - The company is expected to achieve revenues of HKD 17.886 billion, HKD 19.168 billion, and HKD 20.570 billion over the next three fiscal years, with corresponding net profits of HKD 2.273 billion, HKD 2.492 billion, and HKD 2.720 billion. The current market valuation corresponds to a PE ratio of 7.24X, 6.60X, and 6.05X for the next three years [11][12]
敏华控股：点评报告：经营利润率抬升、功能沙发渗透率加速向上-20250518