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新消费估值中枢提升,新型烟草&智能眼镜产业迎催化
Xinda Securities·2025-05-18 08:02

Investment Rating - The industry investment rating is "Positive" [2] Core Viewpoints - The report highlights an increase in the valuation center of new consumption, with new tobacco and smart glasses industries poised for catalysts [2] - The report discusses various sectors including paper, exports, new tobacco, home furnishings, consumer goods, packaging, two-wheelers, gold and jewelry, cross-border e-commerce, IP retail, maternal and child products, beauty care, e-commerce, electrical lighting, and tools, indicating a broad analysis of the light industry [2][3][4][5] Summary by Relevant Sections Paper Industry - As of May 15, the average weekly price of imported needle and broadleaf pulp increased by 1.1% and 0.9% respectively, influenced by overseas supply and easing US-China trade tensions [2] - The report anticipates a gradual recovery in paper prices due to ongoing demand and cost pressures [2] Export Sector - The narrative remains positive with structural growth and overseas capacity as long-term focus areas [2] - Companies like Walmart and YETI reported stable growth, with Walmart's Q1 revenue up by 2.5% year-on-year [2] New Tobacco - The GLO HILO product from British American Tobacco is set to launch in Japan, with expectations for strong performance in 2024 [2] - Sales for various tobacco products are projected to grow, with heated tobacco products (HNB) and nicotine pouches showing significant increases [3] Home Furnishings - The report notes a decline in revenue and net profit for leading companies like Minhua, but anticipates recovery through multi-channel strategies [3] - Companies such as Gujia and Mousse are highlighted for their potential growth in the domestic market [3] Consumer Goods - The report mentions the upcoming 618 shopping festival, with domestic brands showing strong pre-sale performance [3] - Brands like Babycare and Bubululu are noted for their market leadership in specific categories [3] Packaging - Companies like Yongxin and Yutong are performing steadily, with growth in new segments [4] - The report emphasizes the importance of overseas market expansion for these companies [4] Two-Wheelers - Ninebot's cumulative sales have surpassed 7 million units, indicating robust growth in the electric two-wheeler market [4] - New product launches from companies like Niu Electric are also performing well [4] Gold and Jewelry - The report discusses the launch of new product lines and promotional activities by brands like Chao Hong Ji and Lao Feng Xiang [4] - Despite concerns over gold price fluctuations, sales performance remains strong [4] Cross-Border E-commerce - The easing of tariff pressures is seen as a temporary relief for sellers, with a focus on global supply chain strategies [4] - Companies like Anker Innovations and Zhiou Technology are highlighted for their strong global presence [4] IP Retail - The opening of new stores by brands like Pop Mart is expected to attract significant consumer interest [4] - The report notes the potential for increased foot traffic and sales through innovative product launches [4] Maternal and Child Products - The strategic investment by Kidswant in HanSang Technology aims to enhance service ecosystems [5] - The report emphasizes the importance of technology in improving customer experience [5] Beauty Care - Domestic brands are leading in pre-sale rankings for the 618 shopping festival, with significant year-on-year growth in sales [5] - Brands like Proya and Kefu Mei are noted for their strong market presence [5] E-commerce - The report discusses the focus on lower-tier markets and the integration of AI in retail strategies [5] - Companies like Huitongda Network are highlighted for their innovative approaches to market expansion [5] Electrical Lighting - Bull Group is focusing on smart lighting and international expansion, launching new products [5] - The report notes the brand's efforts to enhance its global reputation [5] Tools - The report indicates a recovery in shipments due to easing tariff impacts, with companies like Juxing Technology resuming exports [5] - The ongoing shift in production capacity is noted as a significant trend in the industry [5]