XIAOMI(01810) 天风证券·2025-05-18 08:33Investment Rating - The report maintains a "Buy" rating for Xiaomi Group with a target price yet to be specified [3][11]. Core Insights - Xiaomi's release of its first self-developed mobile SoC, "Xuanjie O1," marks a significant milestone, positioning the company among the top global mobile hardware manufacturers [1]. - The self-developed chip is expected to enhance Xiaomi's competitiveness in the high-end smartphone market, which remains a critical area for growth [2]. - The synergy between Xiaomi's mobile, OS, and chip development is anticipated to drive innovation and improve user experience across its product lines [3]. Summary by Sections Company Overview - Xiaomi has invested in chip development since 2014, culminating in the launch of its first SoC in May 2025, making it one of the two domestic manufacturers with self-developed chip capabilities [1]. Market Positioning - The self-developed SoC is seen as a strategic move to break into the high-end smartphone segment, which is crucial for Xiaomi's growth [2]. - The report suggests that the self-developed chip will provide Xiaomi with a competitive edge through improved user experience and scale effects [2]. Financial Projections - The report forecasts Xiaomi's total revenue to reach 471.8 billion CNY in 2025 and 679.7 billion CNY in 2026, with net profit estimates of 42.9 billion CNY and 85.5 billion CNY respectively [3].