XIAOMI(01810) 天风证券·2025-05-18 10:45Investment Rating - The report maintains a "Buy" rating for Xiaomi Group with a target price yet to be specified [3][11]. Core Insights - Xiaomi's release of its first self-developed mobile SoC, the Xuanjie O1, marks a significant milestone, positioning the company among the top global smartphone hardware manufacturers [1]. - The self-developed chip is expected to enhance Xiaomi's competitiveness in the high-end smartphone market, which remains a critical area for growth [2]. - The synergy between Xiaomi's self-developed chips, operating systems, and automotive business is anticipated to drive revenue growth and improve user experience [3]. Summary by Sections Company Overview - Xiaomi has invested in chip development since 2014, culminating in the launch of the Xuanjie O1 in May 2025, making it one of the two domestic manufacturers with self-developed chip capabilities [1]. Market Position - The self-developed SoC is seen as a strategic move to break into the high-end market segment (priced above 6000 RMB) and to establish a competitive edge through enhanced user experience and scale effects [2]. Financial Projections - The report forecasts Xiaomi's total revenue to reach 471.8 billion RMB in 2025 and 679.7 billion RMB in 2026, with net profits adjusted for shareholders expected to be 42.9 billion RMB and 85.5 billion RMB respectively [3].