Minsheng Securities·2025-05-18 14:20Investment Rating - The report maintains a "Buy" rating for Tencent Holdings [6] Core Views - Tencent's Q1 2025 results exceeded expectations, driven by strong performance in gaming and advertising, supporting long-term AI investments [1] - The company is expected to leverage high-quality growth from existing businesses to enhance AI investments [1] Revenue and Profitability - Total revenue for Q1 2025 was 180 billion RMB, a year-on-year increase of 13% - Gross profit reached 100.5 billion RMB, with a gross margin of 55.8%, up 3 percentage points year-on-year - Non-IFRS operating profit was 69.3 billion RMB, an 18% increase year-on-year, with an adjusted operating margin of 38.5% [1] - Non-IFRS net profit was 61.3 billion RMB, a 22% increase year-on-year, with an adjusted net margin of 34.1%, up 3 percentage points [1] Business Segments Value-Added Services - Revenue from value-added services was 92.1 billion RMB, a 17% year-on-year increase - Domestic gaming revenue was 42.9 billion RMB, up 24% year-on-year, with significant contributions from long-standing games [2] - International gaming revenue was 16.6 billion RMB, a 23% increase year-on-year, driven by popular titles [2] - Social network revenue was 32.6 billion RMB, a 7% increase year-on-year, with music subscription revenue growing by 17% [2] Marketing Services - Marketing services revenue was 31.9 billion RMB, a 20% year-on-year increase, benefiting from enhanced user engagement and AI upgrades [3] - Significant growth in WeChat's marketing services, particularly from video accounts and mini-programs [3] Financial Technology and Enterprise Services - Revenue from financial technology and enterprise services was 54.9 billion RMB, a 5% year-on-year increase, with notable growth in cloud services and AI-related income [4] Financial Forecast - Projected revenues for 2025, 2026, and 2027 are 735.9 billion RMB, 803.3 billion RMB, and 878.2 billion RMB respectively - Non-IFRS net profits for the same years are expected to be 260 billion RMB, 280.9 billion RMB, and 309.2 billion RMB respectively [4][5]