中美日内瓦会谈达成积极共识，618大促全面启动

Investment Rating - Industry rating: Recommended [4] Core Views - The recent US-China Geneva talks have led to a positive consensus, with expectations for the export chain to recover as both sides agree to reduce tariffs significantly [1][21] - The 2025 "618" mid-year shopping festival has commenced, with major e-commerce platforms implementing strategies to stimulate consumer spending through simplified rules and increased subsidies [2][21] Summary by Sections Industry & Company Dynamics - The US has committed to canceling 91% of tariffs on Chinese goods and modifying 34% of reciprocal tariffs, while China will suspend or cancel corresponding tariffs on US goods [1][21] - The 618 shopping festival has seen platforms like Tmall and JD.com launching pre-sales and promotional strategies to attract consumers, with domestic brands showing strong growth [2][21] - Key investment themes include the return of offline traffic, AI technology upgrades, and the increasing willingness of consumers to pay for emotional value [3][64] Investment Recommendations - Focus on five investment themes: 1. Traditional retail sectors revitalizing due to returning foot traffic, with beneficiaries including Yonghui Supermarket and Kidswant [3][64] 2. Continuous upgrades in AI technology benefiting companies like Focus Technology and Aosheng Technology [3][64] 3. High-performing new retail sectors, with companies like Miniso and Pop Mart expected to outperform [3][64] 4. Cyclical sectors recovering from low levels, with companies like Mixue and Haidilao as potential beneficiaries [3][64] 5. Opportunities in overseas consumption, with support for domestic brands expanding internationally, focusing on companies like Miaow Exhibition and Anker Innovations [3][64] Macro & Industry Data - In March, the total retail sales of consumer goods increased by 5.9% year-on-year, indicating a stable and improving consumption market [40][41] - Online retail sales accounted for 24.0% of total retail sales, with a year-on-year increase of 0.7 percentage points [41][41] - The jewelry sector saw a decline in gold consumption, with a total of 985.31 tons consumed in 2024, reflecting a 9.58% decrease year-on-year [57][57]