中美日内瓦会谈达成积极共识，618 大促全面启动

Investment Rating - Industry rating: Recommended [4] Core Views - The recent US-China Geneva talks have led to a positive consensus, with expectations for the export chain to recover as both sides agree to reduce tariffs significantly [1][19] - The 2025 "618" mid-year shopping festival has commenced, with major e-commerce platforms implementing strategies to stimulate consumer spending through simplified rules and increased subsidies [2][19] Summary by Sections Industry & Company Dynamics - The US has committed to canceling 91% of tariffs on Chinese goods and modifying 34% of reciprocal tariffs, while China will suspend or cancel corresponding tariffs on US goods [1][19] - The 618 shopping festival has seen platforms like Tmall and JD.com launching pre-sales and promotional strategies, with domestic brands showing strong growth [2][19] - Key investment themes include the return of offline traffic, AI technology upgrades, and the increasing willingness of consumers to pay for emotional value [3][58] Investment Recommendations - Focus on five investment themes: 1. Offline traffic recovery with beneficiaries including Yonghui Supermarket and Kidswant [3][58] 2. Continuous upgrades in AI technology with beneficiaries like Focus Technology and Aosheng Technology [3][58] 3. High-performing new retail sectors with beneficiaries such as Miniso and Pop Mart [3][58] 4. Recovery of cyclical sectors under domestic demand stimulation with beneficiaries like Mixue Group and Haidilao [3][58] 5. Expanding overseas consumption opportunities with beneficiaries including Miaow Exhibition and Anker Innovations [3][58] Macro & Industry Data - In March, the total retail sales of consumer goods increased by 5.9% year-on-year, indicating a stable and improving consumption market [35][36] - The online retail penetration rate increased by 0.7 percentage points year-on-year, with online retail sales of physical goods growing by 14.9% [36][40]