高盛：美股2025 年十大行业主题（年中更新）PPT

Investment Rating - The report does not explicitly state an overall investment rating for the industry but highlights various themes and trends impacting covered companies [2]. Core Insights - The report identifies ten key themes shaping the industry landscape through 2025, focusing on the evolution of consumer AI, implications for cloud computing, the blurring lines between advertising and eCommerce, and the impact of digital advertising automation [5][7][39][43]. Summary by Themes Theme 1: The Evolution of the Consumer AI Landscape - The consumer AI landscape is evolving, with major companies like GOOGL and META positioned to capitalize on changing consumer behaviors through innovative AI applications [20][21]. Theme 2: The Implications of AI for Cloud Computing & CapEx - AI is expected to drive significant growth in cloud computing, with companies like AMZN and GOOGL focusing on stable revenue trends and capital investments to support AI workloads [29][30]. Theme 3: The Lines Between Advertising and eCommerce Models Continue to Blur - Companies are increasingly adopting partnership models rather than competing directly, with GOOGL, META, and AMZN well-positioned to benefit from social commerce trends [39][40]. Theme 4: Digital Advertising Shifts to AI Automation & Direct Response - The digital advertising sector is shifting towards AI-driven automation, with platforms focusing on direct-response advertising to enhance revenue growth amid macroeconomic uncertainties [47][48]. Theme 5: A Future of AVs & the Pathway for Mobility Networks - The rise of autonomous vehicles (AVs) is expected to reshape mobility networks, with companies like UBER and LYFT exploring partnerships to adapt to this evolving landscape [55][56]. Theme 6: The Battle for Same/Next Day Local eCommerce - Local eCommerce is experiencing growth driven by faster delivery speeds, with AMZN and UBER competing aggressively in this space [61][62]. Theme 7: The Normalization of Online Travel Demand (& Evolution of the Marketing Funnel) - The online travel sector is stabilizing post-pandemic, with growth expected to normalize, focusing on brand loyalty and optimizing marketing spend [68][72]. Theme 8: The Evolution of Interactive Entertainment Platforms - Interactive entertainment companies are diversifying their offerings, expanding into new verticals and enhancing user engagement through innovative content strategies [80][81]. Theme 9: The Transition from Mobile Computing to Spatial Computing (Over the Long-Term) - The industry is transitioning towards spatial computing, with companies investing in hardware and software developments to drive consumer adoption of AR/VR technologies [93][94]. Theme 10: Regulatory Matters & Changed Ecosystem Defaults Remains the Dominant Risk Factor to Industry - Regulatory scrutiny, particularly around antitrust issues, poses significant risks to major players like AMZN, GOOGL, and META, impacting their operational strategies [95][96].