Investment Rating - The investment rating for the company is "Outperform the Market" (maintained) [2][7][16] Core Viewpoints - The company is continuously enhancing its vertical functionalities, with AI significantly improving product capabilities and a smooth development of paid user growth [1][6][16] - The recent launch of the MOKI marketing video function on the Meitu video creation platform has introduced a vast library of trending templates, reducing operational barriers and increasing production efficiency by 200% [4][9] - The company is focusing on deepening its expertise in the AIGC sector, with significant user growth in AI image, design, and video applications, ranking high in user growth metrics [5][10][12] Summary by Sections User Growth and Product Development - In Q1 2025, the company saw a 33.1% increase in monthly active users in AI image processing, 24.8% in AI design, and 14.5% in AI video applications, ranking 2nd, 5th, and 6th respectively in user growth [5][10] - The company is extending its product offerings from lifestyle applications to productivity scenarios, building a "tools + services" ecosystem [5][12] Paid User Growth and Revenue Projections - The company expects to add 12.61 million paid users in 2024, with a quarterly increase of approximately 2.92 million, and anticipates over 3 million new paid users in Q1 2025 [6][15] - Subscription revenue is projected to grow by 45% in 2025, driven primarily by an increase in paid penetration rate, expected to reach 6% [6][15] Investment Recommendations - The company is well-positioned for future growth, particularly in productivity scenarios and overseas markets, with a restructured overseas team expected to yield noticeable growth by 2026 [6][16] - Adjusted net profit forecasts for 2025-2027 are 0.89 billion, 1.19 billion, and 1.43 billion respectively, reflecting year-on-year growth of 51%, 35%, and 32% [7][16]
美图公司（01357）：不断深耕垂类功能，AI持续提升产品力，付费用户发展顺利