Investment Rating - The report assigns a "Buy" rating for China Feihe (06186.HK) for the first time [1]. Core Views - China Feihe is positioned as a leading domestic infant formula brand, with a significant turning point in performance expected in 2024 due to channel reforms and a focus on high-end products [8]. - The company has a strong cash position and plans to increase its dividend payout ratio to 76% in 2024, highlighting its commitment to shareholder returns [8]. - The infant formula industry is anticipated to rebound, with a sustained trend towards high-end products, benefiting China Feihe's strategic focus [8]. Summary by Sections 1. High Dividend and Performance Turning Point - China Feihe is one of the earliest milk powder companies in China, focusing on infant formula and maintaining the top market share [14]. - The company has experienced a significant decline in performance from 2021 to 2023 but is expected to show improvements in 2024, with revenue and net profit projected to grow by 6.2% and 5.3% respectively [20][19]. 2. Strategic Focus on High-End Products - The company has shifted its focus to high-end infant formula products, with the ultra-high-end product line, Star Flying, increasing its revenue share from 22% in 2016 to 75% in 2024 [8][36]. - China Feihe has implemented a robust marketing strategy, achieving the highest brand recognition in the infant formula sector in China [49]. 3. Industry Demand and Market Position - The infant formula market in China is expected to see a marginal recovery, driven by a rebound in birth rates and supportive policies [8]. - China Feihe holds a market share of 17.5% in the infant formula sector, with potential for further growth compared to international competitors [8]. 4. Financial Forecast and Valuation - Revenue projections for China Feihe are set at 221.7 billion, 236.3 billion, and 251.7 billion yuan for 2025, 2026, and 2027 respectively, with corresponding net profits of 38.7 billion, 43.0 billion, and 47.3 billion yuan [1]. - The company is currently undervalued compared to peers, with a projected P/E ratio decreasing from 13x in 2025 to 10x in 2027 [8].
中国飞鹤（06186）：千帆过尽，鹤鸣九皋