Investment Rating - The report maintains an "Overweight" rating for the consumer sector, specifically highlighting the potential in new consumption opportunities and structural growth within the domestic market [6]. Core Insights - In April, the total retail sales of consumer goods reached 3.7 trillion yuan, with a year-on-year growth of 5.1%, indicating resilience in domestic demand despite external pressures [1]. - The report emphasizes the positive impact of government policies aimed at boosting consumption, particularly in sectors such as home appliances, sports, and entertainment [1][4]. - The online retail penetration continues to grow, with a 5.8% year-on-year increase in physical goods sold online, reflecting a shift towards digital consumption [2]. Summary by Sections Retail Performance - In April, the restaurant and retail sectors saw year-on-year growth of 5.2% and 5.1%, respectively, indicating a stable recovery trend [2]. - The online retail sales of physical goods increased by 6.1% year-on-year from January to April, with an online penetration rate rising to 24.3% [2]. Consumer Trends - Various consumer categories showed positive growth, particularly in home appliances (up 38.8%), furniture (up 26.9%), and sports equipment (up 23.3%), driven by policies encouraging consumption upgrades [3]. - Jewelry sales surged by 25.3% year-on-year, attributed to investment-driven demand for gold and silver [3]. Economic Indicators - The Consumer Price Index (CPI) in April decreased by 0.1% year-on-year, with food prices showing a slight decline of 0.2% [4]. - Service prices increased by 0.3% year-on-year, with notable growth in domestic services such as housekeeping and education [4]. Investment Recommendations - The report suggests four main investment themes for 2025: 1. New consumption opportunities driven by domestic brands [5]. 2. High-growth emotional consumption sectors [5]. 3. The burgeoning silver economy [5]. 4. AI-driven consumer innovations [5]. - Specific stock recommendations include brands like 毛戈平 (Mao Geping), 安踏体育 (Anta Sports), and 海澜之家 (HLA) among others, all rated as "Buy" [9][41].