腾讯控股：更新报告-腾讯(700)-20250520-20250520

Investment Rating - The report maintains a "Buy" rating with a target price of 660 HKD, indicating a potential upside of 28.4% from the last closing price [5][44]. Core Insights - The company reported Q1 2025 revenue of 180 billion RMB, exceeding market expectations, driven by AI capabilities enhancing various business segments [2][8]. - Non-GAAP operating profit reached 69.3 billion RMB, a year-on-year increase of 18%, while the core business's Non-GAAP net profit was 61.3 billion RMB, up 22% year-on-year [2][8]. - Significant growth in R&D investment, which rose by 21% to 18.91 billion RMB, and capital expenditure increased by 91% to 27.48 billion RMB, focusing on computing infrastructure and large model development [2][12]. Summary by Sections Revenue Performance - Q1 2025 revenue was 1800 billion RMB, a 13% year-on-year increase and a 4% quarter-on-quarter increase [2][8]. - Value-added services revenue reached 920 billion RMB, growing 17% year-on-year, with social network revenue at 330 billion RMB, up 7% [3][8]. Gaming Sector - Domestic gaming revenue was 340 billion RMB, a 24% year-on-year increase, driven by popular titles like "Honor of Kings" and "Peacekeeper Elite" [3][9]. - International gaming revenue was 167 billion RMB, up 23% year-on-year, with stable performance from long-term products [3][9]. Marketing Services - Marketing services revenue reached 319 billion RMB, a 20% year-on-year increase, primarily due to the expansion of new traffic scenarios and the release of advertising inventory [4][10]. - The integration of AI in advertising has improved efficiency and effectiveness, although the current growth still relies heavily on ecosystem and operational capabilities [4][30]. Financial Technology and Enterprise Services - Financial technology and enterprise services revenue was 550 billion RMB, a 5% year-on-year increase, supported by a recovery in wealth management and payment services [4][11]. - The introduction of large models in financial services has enhanced service intelligence and user engagement [4][11]. Profitability and Margins - The gross margin for Q1 2025 was 56%, a 20% year-on-year increase, driven by high-margin revenue growth in domestic gaming and marketing services [12]. - The value-added services gross margin was 60%, up 22% year-on-year, reflecting the contribution from high-margin domestic games [12]. Shareholder Returns - The company plans to distribute 41 billion HKD in dividends and repurchase at least 80 billion HKD, maintaining a strong balance between business growth and shareholder returns [13].