TENCENT(00700) 第一上海证券·2025-05-20 03:53Investment Rating - The report assigns a "Buy" rating with a target price of 660 HKD, indicating a potential upside of 28.4% from the last closing price of 514 HKD [5][49]. Core Insights - The company has demonstrated strong revenue growth driven by AI capabilities enhancing various business segments, including effective advertising and gaming [2][4]. - The first quarter of 2025 saw revenue reach 180 billion RMB, a year-on-year increase of 13% and a quarter-on-quarter increase of 4% [2][8]. - Non-GAAP operating profit was 69.3 billion RMB, reflecting an 18% year-on-year growth and an 11% quarter-on-quarter growth [2][8]. - The company is focusing on AI applications to improve operational efficiency and enhance advertising effectiveness, with significant investments in R&D and capital expenditures [4][12]. Summary by Sections Financial Performance - In Q1 2025, the company recorded a revenue of 180 billion RMB, with a year-on-year growth of 13% and a quarter-on-quarter growth of 4% [2][8]. - Non-GAAP net profit attributable to the parent company was 61.3 billion RMB, marking a 22% year-on-year increase [2][8]. - R&D investment increased by 21% year-on-year to 18.91 billion RMB, while capital expenditure rose by 91% to 27.48 billion RMB, focusing on computing infrastructure and large model development [2][12]. Gaming Business - The value-added services revenue reached 92 billion RMB in Q1 2025, a 17% year-on-year increase, with domestic game revenue growing by 24% [3][9]. - Key titles like "Honor of Kings" and "Peacekeeper Elite" continue to drive growth, alongside new games contributing significantly [3][9]. Marketing Services - Marketing services revenue was 31.9 billion RMB in Q1 2025, reflecting a 20% year-on-year increase, driven by the expansion of new traffic scenarios and advertising inventory [4][10]. - The integration of AI in advertising has improved efficiency and effectiveness, with video account advertising revenue increasing by over 60% [10][32]. Financial Technology and Enterprise Services - Financial technology and enterprise services revenue reached 55 billion RMB, a 5% year-on-year increase, supported by a recovery in wealth management and consumer loans [4][11]. - The introduction of large language models has enhanced service intelligence in financial technology [11]. Shareholder Returns - The company plans to distribute dividends of 41 billion HKD and repurchase at least 80 billion HKD, maintaining a strong balance between business growth and shareholder returns [13].