Workflow
腾讯控股:2025Q1业绩点评:AI赋能广告游戏,生态助力产品差异化-20250520
00700TENCENT(00700) 东吴证券·2025-05-20 05:23

Investment Rating - The report maintains a "Buy" rating for Tencent Holdings [4][43] Core Insights - The company achieved revenue of 1800.2 billion RMB in Q1 2025, a year-on-year increase of 12.9%, exceeding Bloomberg consensus estimates of 1756.0 billion RMB [2][14] - Non-IFRS net profit reached 613.3 billion RMB, up 22.0% year-on-year, also surpassing Bloomberg consensus of 596.8 billion RMB [2][14] - AI is significantly contributing to the gaming and advertising sectors, enhancing product differentiation and user engagement [3][24] Revenue and Profitability - Total revenue is projected to grow from 609,015 million RMB in 2023 to 854,621 million RMB in 2027, with a compound annual growth rate (CAGR) of approximately 9.18% [4] - Non-IFRS net profit is expected to increase from 157,688 million RMB in 2023 to 298,384 million RMB in 2027, reflecting a strong growth trajectory [4] - The company’s overall gross margin improved to 56% in Q1 2025, driven by growth in high-margin revenue sources such as domestic games and advertising [33][36] Business Segments Performance - The gaming segment reported revenue of 595 billion RMB in Q1 2025, a 23.7% increase year-on-year, with strong performance in both domestic and international markets [20][21] - Social network revenue rose to 326 billion RMB, up 6.9% year-on-year, supported by growth in mobile game virtual goods and paid memberships [22] - Advertising revenue reached 319 billion RMB, a 20.4% increase year-on-year, benefiting from enhanced user engagement and AI-driven optimizations [24] - Financial technology and enterprise services revenue was 549 billion RMB, a 5.0% increase year-on-year, although slightly below expectations [28] Future Outlook - The report forecasts adjusted net profits of 2441 billion RMB, 2693 billion RMB, and 2984 billion RMB for 2025, 2026, and 2027 respectively, with corresponding PE ratios of 18, 16, and 14 times [4][43] - The company is expected to maintain strong business barriers and continue to grow its ecosystem, including video accounts, mini-programs, and fintech services [4][43]