GOLDEN SUN SECURITIES·2025-05-21 01:23Investment Rating - The report maintains a "Buy" rating for key companies in the textile and apparel sector, including Anta Sports, Bosideng, and Chow Tai Fook [5][6]. Core Insights - The report highlights a shift in consumer preferences towards practicality and self-satisfaction, with younger consumers favoring experiential and personalized consumption [1][12]. - The outdoor and ancient gold jewelry segments are experiencing significant growth, driven by changing consumer behaviors and preferences [2][51]. Summary by Sections New Consumption Trends - The rise of "pragmatism" and "self-satisfaction" is evident as consumers become more rational in their purchasing decisions, moving away from traditional marketing [1][13]. - Young consumers are increasingly drawn to interactive and personalized shopping experiences, prioritizing comfort and natural materials [1][18]. Demand Trend Analysis - The outdoor sports market is expanding rapidly, with the market size for outdoor footwear and apparel reaching 45 billion yuan in 2023, growing at a compound annual growth rate (CAGR) of nearly 20% [22]. - The ancient gold jewelry market has seen its size grow from 13 billion yuan in 2018 to 157.3 billion yuan in 2023, indicating strong demand among younger consumers [51][56]. Competitive Factors - Companies are focusing on product innovation and brand storytelling to attract consumers, with significant marketing investments noted among leading brands [3][41]. - The report emphasizes the importance of maintaining a robust channel strategy, with leading companies upgrading store images and enhancing digital integration [4][60]. Investment Recommendations - Key recommendations include Anta Sports for its outdoor brand matrix, Bosideng for its functional apparel, and Chow Tai Fook for its strong brand power in the jewelry sector, with respective price-to-earnings (PE) ratios projected for 2025 [5][6].