KAIYUAN SECURITIES·2025-05-21 06:23Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Insights - The company achieved a significant revenue increase in Q1 2025, with total revenue reaching 7.003 billion yuan, representing a year-on-year growth of 23.6% [4] - The adjusted net profit for Q1 2025 was 362 million yuan, marking a turnaround from losses in previous periods [4] - The growth in revenue was driven by strong performance in mobile gaming, advertising, and value-added services [4][5] - The company maintains its profit forecasts for 2025-2027, expecting net profits of 513 million, 1.919 billion, and 2.729 billion yuan respectively [4] Revenue Breakdown - In Q1 2025, revenue from value-added services was 2.807 billion yuan (up 11% year-on-year), primarily due to increased live streaming and other services [4] - Advertising revenue reached 1.998 billion yuan (up 20% year-on-year), driven by strong growth in performance-based advertising [4] - Mobile gaming revenue was 1.731 billion yuan (up 76% year-on-year), largely attributed to the success of the game "Three Kingdoms: Strategize the World" [4] - Revenue from IP derivatives and other sources was 467 million yuan (down 4% year-on-year) [4] Profitability Metrics - The company's gross margin in Q1 2025 was 36.3%, an increase of 7.9 percentage points year-on-year, marking 11 consecutive quarters of improvement [5] - The adjusted net profits for the last three quarters were 236 million, 452 million, and 362 million yuan respectively [5] User Growth and Engagement - The platform's daily active users (DAU) reached 107 million (up 4.5% year-on-year), while monthly active users (MAU) hit a record high of 368 million (up 7.9% year-on-year) [6] - The average daily usage time per user was 108 minutes in Q1 2025, an increase of 3 minutes year-on-year [6] - The average age of active users on the platform has increased from 21 in 2018 to 26 in Q1 2025, indicating a maturing user base [6] Financial Summary and Valuation Metrics - The company forecasts revenue growth from 22.528 billion yuan in 2023 to 30.731 billion yuan in 2025, with a year-on-year growth rate of 14.5% [5] - The projected earnings per share (EPS) for 2025 is 1.2 yuan, with a price-to-earnings (P/E) ratio of 107.8 [5]