Guoxin Securities·2025-05-21 06:43Investment Rating - The investment rating for the company is "Outperform the Market" [5] Core Views - The company demonstrated steady revenue growth in Q1 2025, with a revenue of 138.3 billion yuan, representing a year-on-year increase of 16.2%. However, the profit margin decreased compared to the previous year [1][9] - The company is strategically increasing investments in international platforms while maintaining flexibility in marketing strategies, which is expected to enhance growth opportunities [3][12] - The company is leveraging the recovery in inbound tourism and the growth of outbound travel, with significant increases in hotel bookings and international travel reservations [2][10] Revenue Breakdown - In Q1 2025, the company reported accommodation booking revenue of 55.4 billion yuan (+23.2%), transportation ticketing revenue of 54.2 billion yuan (+8.4%), and other income sources showing substantial growth [2][10] - Domestic hotel bookings continue to grow, with a double-digit increase in room nights, while outbound travel bookings have recovered over 120%, outpacing industry capacity growth [2][10] - The international platform saw a booking increase of over 60%, driven by favorable visa policies and a significant rise in inbound tourism [2][10] Profitability Analysis - The company's gross profit margin decreased by 0.8 percentage points year-on-year in Q1 2025, attributed to increased personnel costs and strategic investments in international expansion [3][11] - The sales expense ratio for Q1 was 21.4%, which is below the annual budget, indicating a flexible approach to marketing expenditures [3][11] - The company expects profit growth to lag behind revenue growth in the short term due to margin pressures, with a projected CAGR of 11% for profits versus 15% for revenue over the next three years [12] Financial Forecasts and Valuation - The company forecasts Non-GAAP net profits of 182 billion yuan, 209 billion yuan, and 244 billion yuan for 2025, 2026, and 2027 respectively, with corresponding dynamic PE ratios of 19, 16, and 14 times [12][19] - Revenue is expected to grow significantly, with projections of 61.6 billion yuan in 2025, 71.1 billion yuan in 2026, and 81.9 billion yuan in 2027, reflecting a robust growth trajectory [4][19] - The company maintains a strong cash flow position and is proposing an additional share buyback plan, indicating a commitment to shareholder returns [12]