BILIBILI(09626) 国金证券·2025-05-21 08:49Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected price increase of over 15% in the next 6-12 months [10][8]. Core Views - The company is entering a profitable era with significant user value being released, as evidenced by a strong growth trajectory in revenue and profitability [4][5]. - The gaming segment continues to show robust growth, with a notable increase in revenue driven by popular titles [6][8]. - The advertising revenue is experiencing rapid growth, supported by AI-driven strategies that enhance operational efficiency [6][8]. Financial Summary - Revenue is projected to grow from HKD 22.53 billion in 2023 to HKD 30.69 billion in 2025, reflecting a compound annual growth rate (CAGR) of approximately 14.37% [3][8]. - Non-GAAP net profit is expected to turn positive in 2025, reaching HKD 2.15 billion, with a significant improvement in profitability metrics [3][8]. - The company achieved a Non-GAAP net profit of HKD 360 million in Q1 2025, marking a turnaround from previous losses [4][5]. User Engagement - Monthly active users reached a record high of 368 million in Q1 2025, with an average daily usage time of 108 minutes [5][8]. - The number of paying users has also increased, with 32 million monthly paying users reported [5][8]. Revenue Breakdown - In Q1 2025, revenue from the gaming segment was HKD 1.73 billion, a year-on-year increase of 76%, contributing significantly to overall revenue growth [6][8]. - Advertising revenue reached HKD 2 billion in Q1 2025, up 20% year-on-year, driven by strong performance in effective advertising [6][8]. - Value-added services generated HKD 2.81 billion in Q1 2025, with a stable base of premium members [7][8].