BILIBILI(BILI) 东吴证券·2025-05-22 02:02Investment Rating - The report maintains a "Buy" rating for the company [1] Core Insights - The company reported better-than-expected performance in Q1 2025, achieving revenue of 7.003 billion yuan, a year-over-year increase of 24%, and an adjusted net profit of 363 million yuan, surpassing Bloomberg's consensus estimate [8] - User traffic reached new highs, with daily active users (DAU) at 107 million and monthly active users (MAU) at 368 million, alongside an average daily usage time of 108 minutes [8] - The company's gross margin improved for the 11th consecutive quarter, reaching 36.3%, driven by a higher proportion of high-margin business revenue and the dilution of fixed costs [8] - Advertising revenue grew by 20% year-over-year to 1.998 billion yuan, with strong growth in performance-based advertising exceeding 30% [8] - Mobile game revenue increased by 76% year-over-year to 1.731 billion yuan, primarily due to contributions from the game "Three Kingdoms: Strategy of the World" [8] - The report forecasts adjusted net profits of 1.935 billion yuan, 3.027 billion yuan, and 4.201 billion yuan for 2025, 2026, and 2027 respectively, corresponding to price-to-earnings ratios of 29, 18, and 13 times [8] Financial Projections - Total revenue is projected to reach 29.855 billion yuan in 2025, with a year-over-year growth of 11% [1] - The company expects to achieve a net profit of 577 million yuan in 2025, marking a significant turnaround from previous losses [1] - Non-GAAP net profit is anticipated to be 1.935 billion yuan in 2025, reflecting a strong recovery trajectory [1]