BILIBILI(09626) 华安证券·2025-05-22 05:05Investment Rating - Investment Rating: Buy (Maintain) [3] Core Views - The company achieved revenue of 7.003 billion yuan in Q1 2025, representing a year-on-year increase of 24%. Adjusted net profit attributable to shareholders was 362 million yuan, up 179% year-on-year, indicating improved operational conditions [6] - The game "Three Kingdoms: Strategy" is expected to contribute significantly to revenue growth in Q2 due to its anniversary season, with major updates and new heroes planned [7] - The company reported a daily active user (DAU) of 107 million, a year-on-year increase of 4.2%, and a monthly active user (MAU) of 370 million, indicating a stable growth in core users [8] - Revenue projections for 2025, 2026, and 2027 are 30.04 billion, 33.07 billion, and 36.26 billion yuan respectively, with adjusted net profits expected to be 1.82 billion, 2.81 billion, and 3.92 billion yuan [9] Financial Summary - For 2024A, total revenue is projected at 26.832 billion yuan, with a year-on-year growth of 19.1%. Adjusted net profit is expected to be -39 million yuan, showing a significant recovery in subsequent years [11] - The company is expected to achieve an EPS (NON-GAAP) of -0.09 in 2024, improving to 4.27 in 2025, 6.59 in 2026, and 9.18 in 2027 [13] - The gross margin is projected to increase from 32.7% in 2024 to 39.1% in 2027, indicating improving profitability [13]