悦己消费提速银发经济

Core Insights - The report highlights the shift in consumption patterns among the "new silver-haired" demographic in China, moving from a frugal approach to a focus on quality and self-indulgence in their spending habits [2][3] - This demographic, primarily consisting of individuals born in the 1960s and 1970s, is characterized by a stable income and a willingness to invest in experiences and products that enhance their quality of life [3][4] Consumption Trends - Travel has become a significant area of interest, with approximately 17.6% of older adults traveling more than three times a year, and 40.8% traveling once or twice a year, reflecting an increased focus on leisure and health [3] - The consumption of beauty and personal care products has also evolved, with a notable interest in high-quality, personalized, and technologically advanced products, as evidenced by the 2024 survey indicating that brands emphasizing safety and quality are gaining traction among older consumers [4] Service and Lifestyle Changes - The report notes a transition in lifestyle philosophies among the new silver-haired group, who are increasingly independent and exploring diverse retirement options, such as high-end retirement communities and smart home care solutions [4][5] - There is a growing trend of "buying time" through service-oriented consumption, with 25% of online grocery orders coming from individuals over 60, and a 36% year-on-year increase in delivery service orders, indicating a preference for convenience [5] Investment Recommendations - The report suggests investing in comprehensive wellness and travel communities that integrate medical and ecological resources to cater to the needs of the aging population [6] - It also recommends focusing on anti-aging medical aesthetics and biotechnology sectors, as well as accelerating the application of smart elderly care technologies to enhance community services and smart home ecosystems [6]