计算机行业点评报告：Spotify：AI驱动内容生态深化，全球扩张提速助推盈利超预期释放

Investment Rating - The report maintains a "Recommended" investment rating for the industry, indicating an expected outperformance of over 10% compared to the benchmark index [12]. Core Insights - The report highlights that AI technology is becoming a core driver of growth and innovation in the music industry, with Spotify leveraging AI for personalized user experiences and content creation [5][9]. - Spotify's Q1 2025 financial results show significant revenue growth, with total revenue reaching €4.19 billion, a 15% year-on-year increase, driven primarily by subscription revenue [6][9]. - The report emphasizes Spotify's global expansion strategy, with active users reaching 675 million, a 12.1% increase year-on-year, and a focus on localized content to enhance user engagement [8][9]. Summary by Sections Financial Performance - In Q1 2025, Spotify achieved a total revenue of €4.19 billion, up 15% year-on-year, with Premium subscription revenue increasing by 16% to €3.771 billion [6][7]. - The gross margin improved to 31.6%, reflecting a 403 basis point increase, driven by better margins in subscription and advertising businesses [7]. - Operating profit reached €509 million, a 203% increase year-on-year, marking a historical high for Q1 [7]. User Growth and Market Expansion - Spotify's monthly active users (MAU) reached 675 million, with a 12.1% year-on-year growth, and premium subscribers increased to 263 million, an 11.4% rise [8]. - The European market remains Spotify's core, contributing 182 million MAU, while Latin America and other regions show significant growth potential [8]. AI and Content Innovation - The report notes Spotify's collaboration with ElevenLabs to integrate AI-generated audiobooks, enhancing content diversity and reducing production costs [5]. - The AI Playlist feature has been expanded to over 40 new markets, significantly increasing user engagement and satisfaction [5].