Zhao Yin Guo Ji·2025-05-23 01:23Investment Rating - The report maintains a "Buy" rating for Kanzhun Limited, with a target price adjusted to $21.00, reflecting a 17.3% increase from the previous target price of $19.50 [1][5][12]. Core Insights - The company reported a total revenue of RMB 1.92 billion for Q1 2025, representing a year-on-year growth of 13%, which aligns with market expectations. The non-GAAP net profit increased by 44% to RMB 764 million, exceeding market expectations by 11 percentage points due to strong operational leverage and effective cost control [1][2]. - For Q2 2025, management anticipates a revenue growth of 6.9%-8.5%, projecting total revenue between RMB 20.5 billion and RMB 20.8 billion, consistent with market expectations [1][2]. - The company remains optimistic about achieving its full-year non-GAAP operating profit target of RMB 3 billion despite macroeconomic uncertainties and trade tensions [1][3]. Revenue and Profitability Forecast - Revenue projections for FY25E are set at RMB 8.098 billion, with a gross margin of 84.0% and an adjusted net profit of RMB 3.207 billion, reflecting an 18.3% year-on-year growth [4][10]. - The non-GAAP operating profit margin is expected to be 25.3% for FY25E, with a continued focus on efficiency and cost control [3][10]. User Growth and Market Demand - The total number of paid enterprise clients reached 6.4 million, a 12% increase year-on-year, indicating resilient recruitment demand despite macroeconomic challenges [2]. - The company added over 15 million verified users from January to April 2025, with daily active users increasing by 24% year-on-year to 57.6 million [2]. Artificial Intelligence Strategy - The company is making steady progress in artificial intelligence, enhancing recruitment efficiency by 25% through AI functionalities, while maintaining caution regarding large-scale deployment to avoid replacing human recruiters [2][3]. Financial Summary - The financial outlook shows a consistent increase in revenue and profitability, with projected revenues growing from RMB 5.952 billion in FY23A to RMB 8.098 billion in FY25E, alongside a steady improvement in gross margins [4][15].