Huachuang Securities·2025-05-23 07:44Investment Rating - The report maintains a "Recommendation" rating for the small home appliance industry, anticipating a recovery driven by government subsidies in Q2 [2][51]. Core Insights - The 2025 government subsidy policy has been extended, covering additional small home appliance categories, which is expected to accelerate market recovery [11][12]. - The policy is driving an increase in average prices within the kitchen small appliance sector, indicating an upward trend in industry prosperity [15]. - The valuation levels of the sector are currently low, suggesting a potential turning point in Q2 [39][42]. Summary by Sections 1. Government Subsidy Policy Extension - The 2025 government subsidy policy has expanded to include microwave ovens, water purifiers, dishwashers, and rice cookers, with some regions extending to more small appliance categories [11][12]. - The subsidy encourages the purchase of high-efficiency products, with a 20% subsidy for first-level energy efficiency products, promoting a shift towards higher-end and energy-saving products [11][12]. 2. Price Increase Driven by Policy - The government subsidy has significantly stimulated the sales growth of kitchen small appliances, with a 12% sales growth observed in Q4 2024 and a continuation of this trend into Q1 2025 [15]. - In Q1 2025, the kitchen small appliance sector recorded sales of 8.83 billion, with a year-on-year increase of 6%, while the average price rose by 14% [15][18]. 3. Low Valuation Levels and Potential Recovery - Companies like Xinbao, Supor, and Bear are currently at historical low valuation percentiles, indicating potential for recovery as the market conditions improve [39][42]. - As of May 16, 2025, the static valuation levels for Xinbao, Bear, and Supor were 11.4, 25.9, and 19.9 times, respectively, which are considered low [42].