Investment Rating - The report indicates a strong growth potential for the hyaluronic acid underwear industry, with a projected market size increase from 1 billion to 10.4 billion yuan from 2022 to 2024, reflecting a compound annual growth rate (CAGR) of over 300% [29][32]. Core Insights - The rapid development of the hyaluronic acid underwear market is driven by technological advancements and innovation, particularly in integrating hyaluronic acid into textiles for enhanced moisturizing properties [2][4]. - Consumer awareness and demand for functional and aesthetically pleasing clothing are significant growth drivers, with a notable shift towards products that offer both warmth and skin benefits [3][40]. - The market faces challenges such as product homogenization, leading to intensified brand competition and a focus on product differentiation and technological innovation as core strategies for future growth [3][34]. Summary by Sections Industry Overview - Hyaluronic acid is recognized for its natural safety and biodegradability, making it a key ingredient in the development of moisturizing functional textiles [15][22]. - The market for hyaluronic acid underwear is characterized by a transition from basic thermal properties to dual benefits of warmth and skin care [4][22]. Market Size - The market size for hyaluronic acid underwear is expected to grow from 14.5 billion yuan in 2025 to 25.3 billion yuan by 2029, maintaining a stable upward trend despite a slowdown in growth rate [29][32]. Driving Factors - The growth of the hyaluronic acid underwear industry is supported by favorable policies that promote innovation and market expansion, aligning with trends towards health and sustainability [26][27]. Competitive Landscape - The online retail market for hyaluronic acid underwear shows significant concentration, with leading brands like Qiaolaiti dominating in market share and consumer recognition [35][34]. - The competitive environment is marked by a reliance on digital platforms for sales, particularly Douyin, which accounts for over 80% of sales in this segment [35][34]. Consumer Demand - There is a growing consumer preference for functional, stylish, and versatile clothing, with significant interest in the moisturizing benefits of hyaluronic acid products [40][42]. - The search index for keywords related to hyaluronic acid underwear on platforms like Douyin has shown substantial growth, indicating strong market potential and consumer interest [42][32].
2025年中国玻尿酸内衣行业:科技与创新驱动玻尿酸内衣快速发展