Changjiang Securities·2025-05-23 13:13Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Views - On May 22, the company launched its self-developed 3nm chip "Xuanjie O1," along with several consumer electronic products including the Xiaomi 15S Pro, Pad 7 Ultra, and Civi5 Pro, as well as the Yu7 SUV, marking a significant milestone in brand premiumization and product matrix expansion [2][4]. Summary by Relevant Sections Product Launch and Innovation - The company has introduced the Xuanjie O1 chip, which utilizes second-generation 3nm technology, featuring a 10-core CPU and a 16-core GPU with a transistor scale of 19 billion. The chip's performance exceeds that of Apple's A18 Pro, with a benchmark score of over 3 million in AnTuTu [8]. - The Xiaomi 15S Pro smartphone, based on the Xiaomi 15 Pro design, is equipped with the Xuanjie O1 chip and starts at a price of 5499 RMB. The Pad 7 Ultra features a 14-inch OLED display and also uses the Xuanjie O1 chip, starting at 5699 RMB [8]. - The Yu7 SUV, the company's first SUV model, is positioned as a mid-to-large electric coupe SUV with a range of 835 km, which is the longest in its class. The vehicle includes advanced features such as a floating central control screen and a panoramic display system [8]. Market Position and Future Outlook - The company is recognized as one of the few manufacturers globally capable of designing 3nm mobile SoC chips, alongside Huawei. This positions the company favorably in the competitive landscape of smartphone and tablet manufacturing [8]. - The Yu7 SUV is expected to replicate the success of the SU7 model, contributing to increased average sales price and volume, with projections indicating a potential net profit turnaround in 2025 and single-vehicle profits exceeding 10,000 RMB [8]. - The company aims to achieve a 24% market share in the high-end segment by expanding its product offerings across various price ranges and energy types, with sales expected to exceed 2 million vehicles in the long term [8].