Guoxin Securities·2025-05-23 13:25Investment Rating - The investment rating for the company is "Outperform the Market" [6][25]. Core Insights - The company's total revenue for Q1 2025 was 32.5 billion yuan, a year-on-year increase of 3%. The adjusted net profit attributable to shareholders was 6.5 billion yuan, a decrease of 7% year-on-year, with an adjusted net profit margin of 20% [1][9]. - The core revenue from Baidu reached 25.5 billion yuan, up 7% year-on-year, while iQIYI's revenue was 7.2 billion yuan, down 9% year-on-year. The online marketing revenue decreased by 6% to 16 billion yuan [1][11]. - The advertising business continues to face pressure, with a 6% decline in core advertising revenue. However, 35% of search results now include AI-generated content, reflecting a 13 percentage point increase quarter-on-quarter [1][12]. - The AI cloud segment saw significant growth, with revenue reaching 6.7 billion yuan, a 42% increase year-on-year, driven by strong demand for generative AI and foundational model training [2][20]. - The Apollo Go autonomous driving service provided over 1.4 million rides in Q1 2025, a 75% increase year-on-year, expanding its coverage to 15 cities [21]. Financial Forecasts - The company is expected to achieve adjusted net profits of 24.1 billion yuan, 27 billion yuan, and 31.2 billion yuan for the years 2025, 2026, and 2027, respectively [25]. - Revenue projections for the years 2025 to 2027 are 135.7 billion yuan, 143.6 billion yuan, and 152.3 billion yuan, with corresponding growth rates of 1.9%, 5.9%, and 6.0% [4][27].