TOPSPORTS(HK:06110)2025-05-23 13:45Investment Rating - The report assigns a rating of "Outperform" for the company, indicating an expected total return over the next 12-18 months that exceeds the return of its relevant broad market benchmark [19]. Core Insights - The company's operating revenue for the 2024/25 fiscal year was 27.01 billion yuan, a decrease of 6.6% year-on-year, with the decline in the second half narrowing to 5.4% compared to 7.9% in the first half [2][8]. - The retail business, the main revenue source, saw a 6.8% decline to 23.03 billion yuan, with improvements in the second half attributed to online sales initiatives [2][8]. - The gross margin decreased by 3.4 percentage points to 38.4%, while net profit fell by 41.9% to 12.85 billion yuan, influenced by increased discount rates and changes in sales channel mix [4][10]. - The company reported strong cash generation capabilities, with net cash flow from operating activities increasing by 20% to 3.76 billion yuan, supporting a high dividend payout ratio of 135% [5][11]. Summary by Sections Revenue Performance - The company's revenue was under pressure, with a total of 27.01 billion yuan for the fiscal year, down 6.6% year-on-year. The retail business, which is the primary revenue source, declined by 6.8% to 23.03 billion yuan [2][8]. Online Business Growth - The company has focused on increasing its online business, achieving double-digit growth year-on-year, with online sales accounting for 30% to 40% of total direct sales [3][9]. Profitability and Cost Management - The overall gross margin decreased by 3.4 percentage points to 38.4%, while net profit dropped by 41.9% to 12.85 billion yuan. The company aims to improve efficiency and profit margins in the upcoming fiscal year [4][10]. Cash Flow and Dividends - The company demonstrated strong cash generation, with net cash flow from operating activities at 3.76 billion yuan, and proposed a total annual dividend of 0.28 yuan per share, reflecting a payout ratio of 135% [5][11].