XIAOMI(01810) 招商证券·2025-05-25 04:20Investment Rating - The report maintains a "Strong Buy" investment rating for Xiaomi Group [1][6] Core Views - The launch of the self-developed chip "Xuanjie O1" marks a significant milestone for Xiaomi, enhancing its high-end product strategy and ecosystem integration [5][6] - Xiaomi's various business segments, including smartphones, IoT, and internet services, are expected to experience sustained growth, driven by high-end product offerings and international expansion [5][6] - The upcoming release of the Xiaomi YU7 SUV is anticipated to strengthen the company's position in the automotive market, with advanced features and performance metrics [5][6] Summary by Sections Financial Data and Valuation - Total revenue projections for 2025, 2026, and 2027 are estimated at 517.9 billion, 701.4 billion, and 895.6 billion CNY respectively, with adjusted net profits of 43.8 billion, 67.6 billion, and 89.3 billion CNY [7] - The current market capitalization corresponds to a PE ratio of 27.7, 18.0, and 13.6 for the years 2025, 2026, and 2027 respectively [7] Product Launches - The Xiaomi 15S Pro features the Xuanjie O1 chip, with a starting price of 5499 CNY, and is positioned as a high-end smartphone [5][20] - The Xiaomi Pad 7 Ultra, also equipped with the Xuanjie O1 chip, is priced from 5699 CNY and represents Xiaomi's entry into the high-end tablet market [5][38] - The Xiaomi Watch S4, featuring the Xuanjie T1 chip, is priced at 1299 CNY and offers advanced connectivity and health monitoring features [5][52] Automotive Sector - The Xiaomi YU7 SUV is set to launch in July, featuring a luxurious design, advanced safety features, and a maximum range of 835 km [5][61][73] - The YU7 will be equipped with cutting-edge technology, including NVIDIA Thor chips and laser radar, enhancing its performance and safety [5][61][84] Research and Development - Xiaomi has invested approximately 102 billion CNY in R&D over the past five years, with plans to invest an additional 200 billion CNY from 2026 to 2030 [5][6]