传媒行业周报：5月发放144款游戏版号，昆仑万维发布天工超级智能体-20250525

Investment Rating - The report maintains a "Buy" rating for key companies in the media industry, including companies like Kaiying Network and Perfect World, while some companies like Kunlun Wanwei are rated as "Hold" [6][7]. Core Insights - The media industry (Shenwan) experienced a slight decline of 0.16% during the week of May 17 to May 23, 2025, ranking 14th among industries, while the Shanghai Composite Index fell by 0.57% [10][16]. - The issuance of game licenses in May included 130 domestic and 14 imported games, marking a significant increase in the number of licenses issued, which is expected to boost market development [26][29]. - The total box office for the week of May 16 to May 22 was 232 million yuan, with "Dumpling Queen" leading the box office [35][37]. Market Performance - The media industry saw a weekly decline of 0.16%, with the gaming sector showing a positive growth of 1.63%, while advertising, film, digital media, and publishing sectors experienced declines [10][12]. - Notable performers in the media sector included Youzu Network and Kunlun Wanwei, with weekly gains of 16.24% and 15.65% respectively [16][17]. Industry Key Data AI Applications - Recent downloads for AI applications showed a mixed performance, with DeepSeek downloads at approximately 1.03 million, down 4.48%, while Doubao saw a slight increase of 0.41% to 2.09 million downloads [20][21]. Gaming Data - The issuance of game licenses in May reached a total of 144, the highest monthly issuance since 2024, which is expected to enhance the gaming market's growth [26][29]. - Tencent's new game "Victory Goddess: New Hope" performed well, ranking first in the iOS free game chart upon release [24][25]. Film Data - The top three films for the week were "Dumpling Queen," "Hunter Gold: Game," and "Life Opens the Door," with "Dumpling Queen" earning 57.59 million yuan, accounting for 24.7% of the total box office [35][37]. Industry Key Events and Announcements - Tencent announced the upgrade of QQ Browser to an "AI Browser," integrating various AI functionalities [39]. - Meitu Company secured a strategic partnership with Alibaba, receiving a $250 million investment [39]. - Kunlun Wanwei launched the Tian Gong Super AI, which utilizes AI agent architecture for content generation [43].