大消费行业周报（5月第4周）：4月社零可选消费表现亮眼

Investment Rating - The report suggests a positive outlook for the consumer sector, indicating a potential recovery and valuation improvement in the industry [3][4]. Core Insights - The consumer sector showed mixed performance in the week of May 19-23, with notable gains in home appliances and textiles, while food and beverage sectors experienced declines. The Shanghai Composite Index fell by 0.18% during this period [4]. - In April, retail sales increased by 5.1% year-on-year, with significant growth in optional consumption and durable goods. The report highlights that essential consumption, particularly in grain and oil products, maintained high growth rates [4]. - The cleaning appliance market remains robust, with significant sales growth in robotic vacuums and floor washers, indicating a trend towards premiumization and market expansion driven by technological advancements [4]. Market Weekly Review - The consumer sector's weekly performance varied, with home appliances up by 1.21% and food and beverage down by 1.27%. Key stocks that surged included Kuaijishan (+31.37%) and Liren Lizhuang (+53.87%), while stocks like Anji Food (-10.29%) and Huafang Co. (-23.78%) faced declines [4][14][15]. - April's retail sales data showed a 5.1% year-on-year increase, with essential goods like grain and oil growing by 14.0%, and optional goods like cosmetics and jewelry seeing increases of 7.2% and 25.3%, respectively [4][16]. Industry News and Key Company Announcements - The Ministry of Commerce reported that retail sales of home appliances have seen double-digit growth for eight consecutive months, with a 38.8% year-on-year increase in April [16]. - Various cities are implementing policies to boost consumer spending, including subsidies for purchasing home appliances and digital products [17][18]. - Companies like Midea and Hisense are making strategic moves, with Midea's former executive joining Hisense to lead air conditioning business development [19][20].