传媒行业周观察（20250519-20250523）：IP潮玩维持高景气度，市场震荡下继续建议关注配置型资产

Investment Rating - The report maintains a "Recommend" rating for the media industry, suggesting continued high demand for IP and trendy toys despite market fluctuations [1][2]. Core Insights - The media sector is experiencing a high level of activity driven by AI applications and cultural confidence, with a focus on core assets in the internet, gaming, and publishing sectors [6][9]. - The report highlights the resilience of the media index, which outperformed the CSI 300 index by 0.02% over the past week, indicating a stable investment environment [9]. - The gaming market is expected to benefit from the outcome of the Apple vs. Epic Games legal battle, with specific companies recommended for investment [6][30]. - The film market shows signs of recovery, with ticket sales reaching 243.29 billion yuan and total viewership at 5.82 million, nearly matching pre-pandemic levels [22][25]. Market Performance Review - The media index fell by 0.16% last week, while the CSI 300 index decreased by 0.18%, placing the media sector 14th among all sectors [9][12]. - The report notes that the gaming sector is seeing a resurgence, with several new games set to launch soon, which could further stimulate market interest [18][20]. Industry Highlights - The report emphasizes the importance of IP-driven consumer products, particularly in the context of new consumption trends, recommending companies like Alibaba Pictures and others involved in live performances and IP derivatives [6][31]. - The gaming sector is highlighted for its potential growth, with a focus on companies like Kaineng Network and ST Huatuo, especially in light of recent regulatory approvals for new games [30][32]. - The publishing sector is viewed positively, particularly in educational publishing, which is expected to maintain stable dividends and explore AI education opportunities [6][30]. Upcoming Releases - The report lists several upcoming films and games, indicating a robust pipeline that could drive future growth in the media sector [28][29].