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即时零售行业深度报告:即时零售万亿高成长赛道,平台模式三国杀开拓长期增量
CMS·2025-05-26 03:36

Investment Rating - The report maintains a positive investment recommendation for the instant retail industry, highlighting its high growth potential and market opportunities [1][3]. Core Insights - The instant retail industry is projected to exceed 1.7 trillion by 2030, with a CAGR of approximately 20% over the next five years, driven by consumer demand for convenience and the rapid transformation of offline retail to online platforms [1][11][53]. - The platform model in instant retail demonstrates superior traffic advantages and profitability compared to the self-operated model, with major players like Meituan Flash Purchase, JD Instant Delivery, and Ele.me & Taobao Flash Purchase competing effectively [1][8][56]. - Instant retail is characterized by its ability to meet immediate consumer needs, with delivery times typically ranging from 30 minutes to one hour, contrasting with traditional e-commerce which often takes one to three days [30][34]. Summary by Sections Instant Retail Industry Overview - Instant retail is a high-speed online retail format centered around local supply and immediate delivery, with a market size of 650 billion in 2023, reflecting a year-on-year growth rate of 29% [11][14]. - The industry is expected to grow significantly as consumer habits shift towards online shopping and immediate delivery, with 72% of surveyed consumers increasing their use of instant retail services [14][20]. Comparison with Traditional E-commerce - Instant retail excels in speed but is relatively weaker in variety and cost-effectiveness compared to traditional e-commerce, creating a differentiated value proposition [30][52]. - Instant retail's SKU offerings are limited compared to traditional e-commerce platforms, which can offer a vast array of products due to their extensive inventory capabilities [38][39]. Market Size Projections - The report estimates that the instant retail market will reach approximately 6.3 trillion in 2024, with a significant portion attributed to the platform model [53][54]. - By 2030, the market size is expected to exceed 1.7 trillion, driven by increased penetration rates across various product categories [53][54]. Model Comparison - The platform model accounts for about 70% of the market share, benefiting from a light-asset operation that allows for rapid scaling and higher profitability [56][57]. - The self-operated model, while strong in supply chain and quality control, faces limitations in traffic and scale, making it less competitive in terms of growth potential [56][65]. Competitive Landscape - Major players in the instant retail space include Meituan Flash Purchase, JD Instant Delivery, and Taobao Flash Purchase, each with distinct competitive advantages [1][8][56]. - The report emphasizes the importance of understanding the competitive dynamics among these platforms, particularly in terms of consumer traffic and delivery efficiency [1][8][56].