BIDU(09888) 东吴证券·2025-05-26 06:23Investment Rating - The investment rating for Baidu Group is "Buy" (maintained) [1] Core Views - The report highlights that the short-term impact of AI transformation on the ecosystem significantly affects advertising revenue, while the cloud business shows positive trends [1] - The company's core revenue for Q1 2025 reached RMB 25.5 billion, a year-on-year increase of 7%, exceeding Bloomberg consensus expectations [8] - Non-GAAP net profit for Q1 2025 was RMB 6.469 billion, also better than market expectations [8] - The report emphasizes the potential of AI tools to enhance advertising efficiency and the ongoing transformation of Baidu's application ecosystem [8] Summary by Sections Financial Performance - Total revenue for 2023 was RMB 134.598 billion, with a year-on-year growth of 8.83% [1] - The forecast for 2025 estimates total revenue at RMB 134.638 billion, reflecting a slight increase of 1.14% [1] - Non-GAAP net profit for 2023 was RMB 28.747 billion, with a year-on-year growth of 39.01% [1] - The forecast for 2025 estimates Non-GAAP net profit at RMB 23.046 billion, a decrease of 14.65% [1] Business Segments - Advertising business: Online marketing revenue for Q1 2025 was RMB 16 billion, a year-on-year decrease of 6% [8] - Cloud business: Revenue grew by 42% year-on-year in Q1 2025, driven by increased demand for AI cloud services [8] - Autonomous driving business: The number of orders for the "萝卜快跑" service exceeded 1.4 million, a year-on-year increase of 75% [8] Market Position and Strategy - The report notes that Baidu has repurchased shares worth over USD 4.45 billion since Q1 2025, reflecting a commitment to shareholder returns [8] - The company is focusing on enhancing operational efficiency and user experience in its autonomous driving segment to reduce losses [8] - The report adjusts the Non-GAAP net profit forecast for 2025-2027 downwards due to uncertainties in the search business competition [8]