CMS·2025-05-26 09:35Investment Rating - The report maintains a "Strong Buy" rating for Qingdao Beer with a target price of 89 CNY, while the current stock price is 71.97 CNY [3]. Core Views - The new management team, led by Chairman Jiang Zongxiang, has outlined a strategic plan focusing on product innovation and market expansion, particularly in the southern market [1][6]. - The company is optimistic about achieving its growth targets for the second quarter and the full year, driven by summer promotional activities [1]. - Qingdao Beer is adapting to new industry trends, entering a new operational cycle, and is confident in its long-term growth prospects [1][6]. Financial Data and Valuation - Revenue projections show a decline in 2024 to 32,138 million CNY, followed by a recovery to 33,278 million CNY in 2025, representing a 4% growth [2][14]. - Operating profit is expected to increase from 5,843 million CNY in 2024 to 6,504 million CNY in 2025, reflecting an 11% growth [2][14]. - Net profit attributable to shareholders is projected to rise from 4,345 million CNY in 2024 to 4,830 million CNY in 2025, also an 11% increase [2][14]. - The company’s earnings per share (EPS) are forecasted to be 3.54 CNY in 2025, up from 3.19 CNY in 2024 [2][14]. Strategic Initiatives - The company aims to enhance its product lineup to meet consumer demands for personalization and health, focusing on mid-to-high-end products [6]. - Qingdao Beer is prioritizing its fresh beer strategy and the importance of the southern market, planning to optimize resource allocation and product offerings in that region [6]. - The company is exploring non-beer business opportunities, including the development of yellow wine and whiskey, to create new growth avenues [6].