Guoxin Securities·2025-05-26 15:34Investment Rating - The report maintains an "Outperform" rating for Bilibili-W (09626.HK) [5][3][47] Core Views - The company has achieved positive adjusted net profit of 362 million yuan in Q1 2025, a significant improvement from a loss of 456 million yuan in the same period last year, indicating continuous improvement in operational quality [1][3] - Revenue for Q1 2025 reached 7.003 billion yuan, representing a year-on-year growth of 24%, with operating cash flow also showing significant improvement [1][3] - The user base continues to grow, with MAU and DAU reaching 368 million and 107 million respectively, reflecting a year-on-year increase of 8% and 4% [2][3] Summary by Sections Financial Performance - In Q1 2025, the company reported revenue of 7.003 billion yuan, up 24% year-on-year, and an operating profit margin improvement with gross profit increasing by 58% to 2.539 billion yuan [1][3] - The adjusted net profit turned positive at 362 million yuan, compared to a loss of 456 million yuan in Q1 2024 [1][3] - The company expects revenues for 2025, 2026, and 2027 to be 30.161 billion yuan, 33.304 billion yuan, and 36.683 billion yuan respectively, with year-on-year growth rates of 12%, 10%, and 10% [3][4] User Growth and Engagement - The average user age has reached 26 years, with daily active users spending an average of 108 minutes on the platform [2][14] - The number of monthly paying users reached a record high of 32 million, with the number of effective premium members at 23.5 million [2][18] Revenue Streams - Revenue from advertising in Q1 2025 was 1.998 billion yuan, a 20% increase year-on-year, driven by significant growth in performance-based advertising [2][3] - The gaming segment saw revenue of 1.731 billion yuan in Q1 2025, a remarkable 76% increase year-on-year, largely due to the success of the game "Three Kingdoms: Strategize the World" [2][3] - Value-added services generated revenue of 2.2807 billion yuan, an 11% increase year-on-year, benefiting from membership and live streaming services [2][3] Future Outlook - The report projects that the company will achieve profitability in 2025, with net profits expected to be 756 million yuan, 1.761 billion yuan, and 2.945 billion yuan for 2025, 2026, and 2027 respectively [3][4] - The company is positioned well for growth in advertising, gaming, and value-added services, supported by advancements in AI technology and a stable regulatory environment [3][47]