Investment Rating - The report maintains a "Buy" rating for the company [4][6]. Core Insights - The company reported a revenue of 4.427 billion yuan for Q1 2025, representing a year-on-year growth of 18.9%, while net profit decreased by 28.9% to 417 million yuan [1]. - The adjusted net profit for Q1 2025 was 587 million yuan, a decline of 4.8% year-on-year [1]. - The overall gross margin increased by 0.8 percentage points to 44.2% in Q1 2025, driven by an increase in overseas market revenue and improvements in product mix [2]. - The MINISO brand revenue grew by 16.5% year-on-year, with overseas revenue increasing by 30.3% due to a 24.6% rise in average store count [2]. - The total number of stores reached 7,768 by the end of Q1 2025, with a net decrease of 12 stores, while domestic stores decreased by 111 and overseas stores increased by 95 [3]. - The company returned a total of 990 million yuan to shareholders, including 100 million USD in cash dividends and 260 million yuan in share buybacks [3]. Financial Performance Summary - For 2025, the company expects revenues of 20.415 billion yuan, with a growth rate of 20.1% [5]. - The projected profit attributable to equity shareholders for 2025 is 2.701 billion yuan, reflecting a growth rate of 2.8% [5]. - The earnings per share (EPS) for 2025 is estimated at 2.16 yuan [5]. - The company’s return on equity (ROE) is projected to be 20.8% for 2025 [12]. Strategic Focus - The company is focusing on optimizing store quality and structure domestically while maintaining significant investments in overseas markets [4]. - The report highlights the importance of releasing operational leverage in overseas markets during peak seasons [4].
名创优品（09896）：2025 年一季报点评：门店质量持续优化，关注海外经营杠杆释放