


Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company is focusing on optimizing its product structure and enhancing brand development through a combination of its main brand products and new product innovations [6] - The company aims to expand its new business and retail channels to meet diverse consumer needs, implementing a fresh delivery service in 24 cities [6] - The company is committed to high-quality development and exploring new growth areas through acquisitions and partnerships in non-beer businesses [8] Summary by Sections Basic Information - Latest closing price is 71.97 yuan - 12-month A-share price range is between 53.96 and 83.41 yuan - Total share capital is 1,364.20 million shares - Circulating market value is 98.174 billion yuan [2] Financial Forecasts - Expected revenue for 2025 is 334.67 billion yuan, with a growth rate of 4.14% - Expected net profit for 2025 is 48.18 billion yuan, with a growth rate of 10.88% - Corresponding PE ratios are projected at 20x for 2025 [8][11] Business Strategy - The company is implementing a "1+1+1+2+N" product strategy to strengthen its main products while fostering new product development [6] - The company is actively exploring the integration of new businesses, including the acquisition of a traditional yellow wine company [7] - The company is enhancing its brand visibility and quality through innovative marketing strategies and consumer engagement [8]